For Shoppers

ASM Pet Profiles: Shopping Tailored to Your Pets

Create a profile for each of your pets on ASM and get a shopping experience tailored to their species, size and needs. Here is how pet profiles work.

8 min read Updated June 11, 2026

Every pet is different — a tiny senior cat and a young, powerful dog need very different products. ASM pet profiles let you tell American Service Marketplace about your actual pets so your shopping experience is tailored to them. Here’s how the feature works and why it makes shopping easier.

What pet profiles are

A pet profile is a simple record of one of your pets — species, size, age and needs. Once ASM knows who you’re shopping for, it can surface more relevant products and skip the stuff that doesn’t apply. It’s a small bit of setup that pays off on every visit.

Creating a profile

Setting up a profile takes a minute: add your pet’s species, a few key details, and you’re done. The more accurate the details, the better the recommendations — the right food life stage, the correct size, and toys or accessories suited to your pet. You can refine it anytime as your pet grows.

How profiles help you shop

Profiles cut the noise. Instead of filtering a huge catalogue yourself, you get a head start toward products that fit — which pairs naturally with ASM’s other decision tools like the gift finder, comparison and ASM AI. The result is less scrolling and more confidence that what you’re buying actually suits your pet.

Keep your profile’s age and weight current. As a puppy becomes an adult or a cat ages, the “right” food and product sizes change — and an up-to-date profile keeps recommendations on point.

Built for multi-pet homes

If you share your home with several animals, profiles shine. Add one for each pet and ASM tailors suggestions to each, so shopping for a household of different species and sizes stays organised and quick. No more mentally juggling who needs what — your account keeps track.

Your data, your control

Pet profiles are part of your ASM account and entirely under your control. You choose what to add, and you can update or remove a profile whenever you like. The goal is simply a better, more personal shopping experience — built on details you decide to share.

Create your pet profile

Frequently asked questions

Pet profiles let you tell American Service Marketplace about each of your pets — species, size, age and needs — so your shopping experience and recommendations are tailored to the animals you actually have.

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