People often discover American Service Marketplace (ASM) as a place to buy pet products — but the platform is much broader than a shopping cart. ASM bundles a curated marketplace, a wallet and rewards program, AI assistants, a complete seller toolkit and an advertising system into one connected experience. Here is the full tour.
One connected platform, many services
The thing that makes ASM different is integration. Most pet shopping is fragmented across brand sites, big-box retailers and social shops. American Service Marketplace pulls the essentials into a single account so that discovery, payment, rewards, support and even seller growth all speak to each other. New to ASM entirely? Start with What Is American Service Marketplace?
1. The pet marketplace
The heart of ASM is the marketplace — thousands of products from verified, independent sellers organized by pet, category and brand. You can shop by pet type, explore brands, jump to best sellers and new arrivals, or hunt for savings in deals and coupons.
Tools like product comparison and the gift finder make decisions easier, while every seller maintains their own storefront so you can follow the brands you trust.
2. ASM Wallet & rewards
ASM Wallet gives you a faster, smoother checkout — store balance, manage refunds, and keep everything in one place. Pair it with the ASM rewards program to earn as you shop and unlock perks over time.
3. ASM AI
ASM AI is the intelligence layer of American Service Marketplace. Shoppers can ask natural-language questions — “what food suits a senior cat with sensitive digestion?” — and get helpful, product-aware answers. You can try the assistant experience on the ASM AI page.
For sellers, AI is a productivity engine: it drafts SEO-friendly titles, descriptions, tags and structured content for listings, so a new product can go from photos to a polished, search-ready page in minutes rather than hours.
4. Seller tools
Becoming a seller unlocks a full commerce toolkit, all from one dashboard:
- Storefronts — a branded home for your products on ASM.
- Listings & inventory — fast product creation with AI assistance and media support.
- Analytics — see sales, traffic and conversion trends, similar to the public seller analytics overview.
- Coupons & flash sales — run promotions to drive demand.
- Orders & payouts — manage fulfilment and get paid reliably.
Curious about the path in? Read How to Sell on American Service Marketplace or head straight to Sell on ASM.
5. Advertising on ASM
When sellers are ready to grow faster, Advertising on ASM lets them promote products as Sponsored placements across search and category pages. It runs on a fair-rotation auction with both cost-per-click (CPC) and cost-per-thousand-impressions (CPM) bidding, hard budget caps, and real-time performance tracking.
The full mechanics — bidding, the ad wallet, and how to measure return on ad spend — are covered in Advertising on ASM: The Complete Seller Playbook.
6. Community, content & programs
Beyond buying and selling, American Service Marketplace invests in content and community. The ASM blog and pet care guides offer free, expert-backed advice. Pet profiles let you tailor the experience to your animals, and the partner program and innovation lab push the platform forward.