On a marketplace, individual products get discovered in search — but a storefront is where a brand is built. Your ASM storefront is your branded home on American Service Marketplace: a single page that tells your story and showcases everything you sell. Here’s how to make it work for you.
What an ASM storefront is
Your storefront is a dedicated, branded page for your business on American Service Marketplace — your logo, your story, and your full product range in one place. While the shared shop and search pages surface individual products, your storefront is where shoppers experience you as a brand. Every approved seller gets one as part of selling on ASM.
Why a storefront matters
Discovery wins the first sale; branding wins the next ten. A storefront turns a one-time buyer into a returning customer who comes back to your page rather than starting from scratch in search each time. It’s where browsers see the breadth of your range, get a feel for your quality, and decide to trust you — which is exactly how loyal customers are made.
Setting it up
Setup is straightforward from your seller dashboard. Add your logo and banner, write a concise brand story, and let the storefront populate automatically as you publish listings. The fundamentals of getting listings live are covered in How to Sell on ASM — your storefront assembles those listings into a cohesive brand page.
Branding it well
Consistency is everything. A clean logo, a clear banner, and uniform, well-shot product images make a storefront look professional and trustworthy at a glance. Apply the same care to every listing — strong photography and tidy titles compound across your page into a premium feel that justifies your prices.
Promoted products on your storefront
When you run advertising, an automatic Promoted section can highlight products from your active campaigns right on your storefront — giving your best items extra prominence for shoppers who are already on your page. It’s a free perk of advertising; learn how campaigns work in Advertising on ASM.
Turning visits into sales
A storefront visit is a warm lead. Curate what shoppers see first, keep bestsellers and new arrivals visible, pair listings with coupons or bundles, and make your range easy to browse. Every improvement to clarity and trust nudges more visits toward checkout — and more checkouts toward repeat customers.